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Apollo.io Contact Enrichment Pipeline

Automated contact and account enrichment layer using Apollo.io's data platform. Takes raw lead submissions (name, company, email) and enriches them with firmographic data, technographic signals, job title history, LinkedIn profiles, and contact sequences — feeding the Scorecard CRM pipeline and ERI signal inputs.

Enrichment Data Points

Field Source Use
Company size, revenue Apollo firmographic ICP scoring
Tech stack Apollo technographic Signal input
LinkedIn URL Apollo Outreach enrichment
Job title + tenure Apollo Buyer persona classification
Email confidence score Apollo Deliverability scoring
Phone Apollo SDR outreach

Pipeline Integration

Lead Submission (Scorecard or inbound)
       ↓
Apollo.io People Match / Bulk Match
       ↓
Enriched Contact Record (Airtable)
       ↓
ICP Score Computed
       ↓
Sequence Assignment (Apollo campaigns)
       ↓
ERI Signal Input (firmographic signals)

Apollo.io Tools in Use

  • apollo_contacts_search — Find contacts by company/title
  • apollo_people_match / apollo_people_bulk_match — Enrich from known email/name
  • apollo_organizations_enrich — Company-level enrichment
  • apollo_emailer_campaigns_add_contact_ids — Sequence enrollment

Current State (2026-04-23)

  • Epic: Apollo.io Contact Enrichment Pipeline (Monday.com: 11618585630) — In Process
  • Connected to Scorecard CRM pipeline (stalled upstream — see Scorecard CRM)
  • MCP tools configured and operational