Apollo.io¶

Purpose¶

Prospecting and contact/company enrichment for ICP targets. Primary tool for people search, organization enrichment, and contact data for the ecosystem revenue intelligence (ERI) work.

How we use it¶

Apollo provides contact and organization data for prospect targeting, ICP enrichment, and partner/customer research. Access via Claude Code MCP (mcp__claude_ai_Apollo_io__*) — supports people search, organization enrichment, contact creation/update, and emailer campaign management. 75/month credit allowance on the Basic plan (resets 1st of month).

Setup & credentials¶

MCP server installed. Upgraded from free to Basic $59/mo plan 2026-03-25. Org enrichment + people search unlocked. Credentials location TBD — likely in 1Password API-Keys/apollo vault per general pattern. Credit tracker historically at _Shared/Data/apollo-credit-tracker.md (production path — migration pending).

Owner¶

category.positioning — as the marketing/prospecting primary owner in the v1.2 roster. cmo owns competitive intel tooling decisions at the executive level.

[[category.positioning]] — primary owner
[[cmo]] — executive sponsor
/Claude/knowledge/company/icp-positioning/ — ICP definitions that drive Apollo searches
Apollo MCP tools: apollo_contacts_search, apollo_mixed_people_api_search, apollo_organizations_enrich, apollo_organizations_job_postings

Notes¶

Upgraded from free to Basic 2026-03-25 — per Jordan's memory
75/month credit limit on Basic — monitor via credit tracker
Primary ICP pattern observed: top targets overwhelmingly use Salesforce + Slack + Microsoft 365