Ecosystem Revenue Intelligence (ERI) Platform¶
The flagship product. A modular analytics platform that analyzes partner-driven revenue by extracting signals from meetings, CRM data, partner activity, and financial indicators — then adjusting CRM scores to surface deal risk and revenue opportunities that standard pipeline tools miss.
ICP¶
Enterprise companies with $100M–$750M revenue that run partner or channel-driven GTM motions. Primary buyer: CRO + VP Sales (dual buyer model).
Core Value Proposition¶
Most CROs know their pipeline numbers but don't know why deals move or stall. ERI surfaces the ecosystem signals — partner engagement, executive sponsor activity, competitive pressure — and adjusts CRM scores to reflect what's actually happening in the field.
Product Modules¶
| Module | Description | Status |
|---|---|---|
| OppIntelligence Dashboard | Home screen — CRM score vs. signal-adjusted score pipeline view | In redesign |
| Signal Classification Engine | Categorizes and scores extracted signals | In Process |
| ICP-to-Signal Mapping | Maps ideal customer profile attributes to signal types | In Process |
| CRM Signal-to-Revenue Outcome Tracking | Closes the loop between signal and revenue outcome | In Process |
| Revenue Signal Feedback Loop | Continuous model refinement from closed deals | In Process |
| Signal Dictionary v3.0 | Master taxonomy of 221+ known signals | In Process |
Key Epics (Monday.com)¶
- Demo Readiness — Demo data quality, fixture seeding, scenario flows
- Pilot Readiness — First customer pilot infrastructure and onboarding
- Enterprise Hardening — Security, multi-tenant, SSO, audit logging
- Signal Scoring & Metadata Framework — Signal weighting and confidence scoring
- Partner Signal Framework — Partner-specific signal extraction and scoring
Current State (2026-04-23)¶
- UI improvements in flight (Mission M-2026-0421-ecosystem-revenue-intelligence-ui-improvements)
- Demo data quality recovery in progress (Mission M-2026-0421-eri-demo-data-quality)
- Signal Capture: 3 records (target 40+ for demo readiness)
- EcoTasks: overdue; Insight Synthesis: empty — active remediation
Related Products¶
- OppIntelligence Dashboard — ERI home screen
- Signal Pipeline — Signal extraction engine feeding ERI
- ERI MCP Server — MCP delivery interface for ERI signals
- Salesforce CRM Sync — CRM data source