Airtable

Purpose

Data platform for Ecosystem Hub (partner/company ICP data) and secondary CRM for prospects. Functions as a flexible spreadsheet-database hybrid for data that doesn't fit Monday.com's project structure.

How we use it

Bases in active use (per Jordan's memory):

Base	ID	Purpose
Ecosystem Hub	appQHvTgh2k3Dp6Wy	Partner/company ICP data with dual scoring (Flagship + Pipeline). 113 records.
CRM	appbH9eGaqraylNk1	Secondary CRM for prospect data

Tech stack fields on Ecosystem Hub (added 2026-03-11): Primary CRM, Workspace, Meeting Platform, PRM, Marketing Automation, Comms, Automation — all multipleSelects.

Known patterns: - Max 10 records per update call - Use typecast: true for select fields - Apollo enrichment feeds the Ecosystem Hub via the /enrich-prospect skill

Setup & credentials

MCP server installed (mcp__claude_ai_Airtable__*). API key stored in 1Password.

Owner

category.positioning — as the marketing + ICP research owner. The Ecosystem Hub is central to ICP targeting work. cmo at the executive layer.

Related

• [[apollo-io]] — enriches Ecosystem Hub records
• [[monday-com]] — primary internal CRM (different role)
• [[category.positioning]] — primary owner
• Jordan's memory: project_canonical_bands.md, tech stack field pattern observations
• /enrich-prospect skill at ~/.claude/commands/enrich-prospect.md (production path)

Notes

• Top ICP targets overwhelmingly use Salesforce + Slack + Microsoft 365 (early pattern from the 113-record dataset)
• Apollo enrichment credit limit: 75/month on Basic plan, resets 1st of month
• Credit tracker historically at _Shared/Data/apollo-credit-tracker.md (production path — migration pending)